Our Movement

Fueling a leadership revolution—one story, one city, one leader at a time.

We Supply America: Reawakening Leadership Across the Nation

The We Supply America movement is more than a road trip. It’s a leadership awakening—spotlighting the distributors and leaders who are driving America forward. Powered by purpose, passion, and people-first leadership, Dirk’s journey across the country inspires a new generation of empowered leaders.

From warehouses to boardrooms, this movement is documenting the heart and soul of the organizations that truly supply America.

The Leadership Awakening

Dirk’s mission is clear: ignite a leadership awakening that puts humanity, courage, and purpose back at the center of business.

Through compelling stories, live events, and his acclaimed docuseries, he brings visibility to unsung leaders who are building meaningful cultures and moving industries forward.

Be the Leader This Moment Demands

Join a nationwide movement that’s reigniting purpose, humanity, and bold leadership across every industry.

Our Experience Is Your Advantage

Hear what our incredible customers have to say!

I Didn’t Expect to Feel This Moved

I’ve been to dozens of events and heard hundreds of speakers — but this hit different. Dirk didn’t just present. He connected. He brought something out of me I didn’t know I was still holding on to.

Josh Pringle
Executive VP, CO2Meter

Finally, the Language We Needed

Dirk gave us words we didn’t know we needed. His message clarified what we’ve all been feeling but couldn’t express. Suddenly, leadership, culture, and people strategy made sense again.

Jeff Jaeckle
President, Jaeckle Distributors

The Wake-Up Call Our Leaders Needed

I thought we were bringing Dirk in for motivation. What we got was a full-on leadership recalibration. Our team hasn’t stopped talking about what it stirred in them.

Jim McLain
Director of Learning and Development, Gustave A. Larson

We All Walked Away Changed

Something shifted during that keynote. People were hugging, reflecting, sharing things they’ve never said out loud. It wasn’t just inspiration — it was transformation.

Tara Burnaman
Vice President of Procurement, AFFLINK

A Message That Met Me Where I Was

Dirk’s words landed at the exact moment I needed them. Not a canned message — a powerful mirror. I felt seen, called forward, and reconnected to why I lead.

University of Innovative Distribution Attendee

I Saw My People Reignite

I watched my team lean forward and light up. This wasn’t just a spark for me. It was a spark for us.

Kimberley Wallingford
Director of Marketing, Merit Brass

Exactly What This Industry Needed

This wasn’t a talk. It was a truth. Our industry is changing, and Dirk gave us the emotional clarity and strength to face what’s next. It was real. It was needed.

James Rogers
CEO, Independent Supplier Group (ISG)

The One Thing I’ll Never Forget

What I remember most? That one moment when Dirk paused, and the whole room leaned in. We were ready for something real — and he delivered exactly that.

Christina Grenhart
Director of Content, Enable

Watch the Movement in Motion

Catch the latest We Supply America episodes and find out where Dirk is headed next.

View upcoming screenings, leadership events, and live talks.

Share the Movement

Let others know leadership is changing—and it starts with you.

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